THE FULL STORY
Having written over 300 articles (both bad and good) in the first 2 years of my career in Content Marketing, I quickly began to understand the importance of empathy for a site user.
After monitoring and studying the behavior of users viewing my articles with analytics tools, I became fascinated with how my words (and later designs) could affect the user journey through a sales funnel.
Once I discovered UX Design, I was fully infatuated with the possibility of empathetic product or app design. Now I'm fully dedicated to being a master UX Designer.